Everyday Mobile (Woolworths)

If you've gone looking for Woolworths Mobile recently and come up confused, here's what happened: it's now called Everyday Mobile. Same company, same Telstra wholesale network, same Woolworths ownership, just a new name tied to the Everyday Rewards program instead of the supermarket brand directly. The plans and the reason to pick this provider haven't really changed.

Current plans

Everyday Mobile runs three plan families: SIM Only (billed monthly, no lock-in), Prepaid 30 Days, and Prepaid Long Expiry.

All SIM Only plans include unlimited standard national calls/SMS, unlimited standard international calls/SMS to 30 destinations, 5G access, and no lock-in contract. The 165GB tier steps up to a 250Mbps speed cap; the two smaller tiers cap at 150Mbps. Prepaid plans include unlimited national calls/SMS with international calls sold as an add-on rather than bundled in. Every plan gets a Data Bank (unused data rolls over rather than resetting) and data gifting to other Everyday Mobile customers, plus 10% off an in-store Woolworths shop each month on selected plans.

The Everyday Rewards discount, explained

Worth being precise about this one, since the advertised price and the price you'll actually pay depend on a step most people miss. The headline SIM Only prices ($36, $45, $54) only apply once you link your Everyday Rewards card at checkout. Skip that step and you're paying the standard rate ($40, $50, $60), a real plan either way, just not the number on the homepage. If you already shop at Woolworths and have a Rewards card sitting in your wallet, there's no reason to leave that discount on the table.

Same network as Belong, different perks

Everyday Mobile sits on the Telstra Wholesale Mobile Network, the exact same footprint Belong uses. If you're comparing the two on coverage alone, you're comparing the same network under two names. What actually differs is the extras: Everyday Mobile leans into the Woolworths shopping discount and Everyday Rewards points, while Belong leans into a more generous uncapped Data Bank rollover. Which one wins comes down to whether you'd rather save on groceries or want the single most generous data rollover policy on a Telstra-network reseller.

Who Everyday Mobile is actually for

This is a strong pick if you already shop at Woolworths regularly and carry an Everyday Rewards card, since the in-store discount and the mobile discount stack into real, ongoing savings that a plan comparison alone won't show you. It also suits anyone who wants Telstra-network reliability without Telstra's price, and who'll actually use data gifting or the Data Bank across a household.

It's a weaker pick if you have no interest in the Woolworths ecosystem, in which case the Rewards-linked pricing doesn't help you and a straight comparison against Belong or Boost Mobile is more useful. It's also not the plan for genuinely remote coverage, where the full Telstra network (Telstra direct or Boost) still has the edge over any wholesale reseller.

The verdict

Everyday Mobile is a solid, slightly under-the-radar option, mostly because a good chunk of shoppers still don't know Woolworths Mobile changed its name. The plans are competitive on the Telstra wholesale network, the Data Bank and gifting features are genuinely useful, and the shopping discount is real money back if you're already a Woolworths regular. Just remember to link your Rewards card at checkout, or you're quietly paying more than you need to.